Oct
03
Ogilvy Picks Up Aetna’s Consumer Marketing Account Without a Review
Posted in: UncategorizedWPP’s Ogilvy, New York, has picked up the consumer marketing account for Aetna without a review.
The health insurer had been working with Havas’ Arnold Worldwide on the business since 2010. The win is an expansion of Ogilvy’s relationship with the marketer; in April 2012 it picked up the B-to-B account, which was previously at sibling agency G2. This move follows a change by Aetna last year on the media side. It tapped Interpublic’s UM as its media agency of record, after trimming its agency roster for its media, digital and direct marketing accounts.
Aetna and the agencies could not be immediately reached for comment on the account shift.
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