Five Things I Learned During Advertising Week 2013
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About 90,000 people gathered in New York City this past week for Advertising Week. You may not have even noticed the extra thousands of people in the middle of the always-busy Times Square, but for those of us in the advertising industry, the event was hard to avoid.
Those looking for the latest trends or cutting edge innovations likely reflected over the weekend that our primary focus and “reason for being” as an industry hasn’t changed all that much, despite the insanely rapid changes in technology and consumer behavior. At the end of the day, marketers want to make sure they are focusing on the customer, getting the right message to the right person at the right time, and driving growth.
Here are some of my key observations from Advertising Week as a speaker and attendee.
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