Oct
02
Let’s Use Data Not Just to Target Ads, but to Make Ads Better
Posted in: UncategorizedThe booming data and ad-tech industry has marketers focused on showing their ads to the people they consider their targets. But with the growth of automated ad buying, creative execution is sometimes overlooked in favor of standardized efficiency. So, while ads get to the right consumers, many of them are neither memorable nor engaging.
To show consumers the most valuable or rewarding or entertaining creative executions possible, marketers now need to take advantage of data there too.
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