Moen Turns Its Home Hardware Into Fashion Jewelry
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Have you ever walked into someone’s home and died a little over the gorgeous powder-room fixtures? Home-hardware brand Moen is banking on consumers’ bathroom envy with a style-focused campaign that makes “statement pieces” out of its faucets.
That enthusiasm has been reflected in the company’s business. Moen parent Fortune Brands Home & Security’s net sales in the plumbing and accessories category jumped 14.6% to $322.6 million for the second quarter over the year-earlier period. The company attributed U.S. growth to improving market conditions, higher rates of new-housing construction and higher prices.
Moen also boosted ad spending $7 million for the second quarter, according to its financial filings. Measured-media figures from Kantar Media showed Fortune spent $13.7 million on Moen brand advertising in 2012 and $8.6 million from January through June of 2013.
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