Aug
28
P&G Moves Herbal Essences to Wieden & Kennedy
Posted in: Uncategorized
Wieden & Kennedy is solidifying its role as one of Procter & Gamble Co.’s favorite agency partners.
The packaged goods giant has moved the global Herbal Essences hair-care creative account to the Portland-based independent from Atelier, a unit of Publicis Groupe’s Leo Burnett, the company said. It’s a shift that gives W&K its biggest product brand win from P&G since landing Old Spice seven years ago.
The move also marks Leo Burnett’s second P&G account loss in six months following P&G’s decision in March to move the Tampax account to Publicis Worldwide. P&G spent $21 million on measured media for Herbal Essences last year, according to Kantar Media.
Post a Comment