The Next Great Advertising Blip Is Just Around the Corner
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The last 50 years of overall prosperity was a one-time only “blip” of good fortune that’s unlikely to ever happen again, according to economist Robert Gordon. His prognosis for the future, as described in a recent article in New York Mazgazine, is a grim economy based on slow to zero growth where any gain comes at someone else’s expense. The American Dream depends on a growth economy, of course, and as the great American Dream goes, so goes Madison Avenue.
Juxtapose this macro-economic “death of a blip” moment against the explosion of game-changing technology that challenges every marketing strategy and tactic of the last 50 years, and it looks like agencies may have taken a mortal blow. My experience of the last 30 days alone seems to confirm this notion.
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