Aug
26
Timberland, Kenneth Cole Track Shoppers Who Opt-In For Deals
Posted in: UncategorizedWould you trade your location data for an in-store discount?
That’s the idea behind Swirl, a mobile app now being used by retailers like Kenneth Cole and Timberland in Manhattan and other cities.
The app can target those with a declared interest in designer duds or tough terrain footwear, and even if they’ve perused a specific section of those stores.
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