Timberland, Kenneth Cole Track Shoppers Who Opt-In For Deals


Would you trade your location data for an in-store discount?

That’s the idea behind Swirl, a mobile app now being used by retailers like Kenneth Cole and Timberland in Manhattan and other cities.

The app can target those with a declared interest in designer duds or tough terrain footwear, and even if they’ve perused a specific section of those stores.

Continue reading at AdAge.com

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