Aug
23
GM to Return to the Super Bowl in 2014
Posted in: Uncategorized
General Motors is returning to the Super Bowl after sitting out of the big game in 2013. The news was first reported by Variety.
The auto giant’s Chevrolet has purchased commercial time in conjunction with the launch of 12 new cars and trucks between mid-2013 and the end of 2014, according to the company.
“The timing of Super Bowl XLVIII lines up perfectly with our aggressive car and truck launch plans,” Tim Mahoney, Chevrolet global chief marketing officer, said in a statement. “The Super Bowl is a great stage for showcasing the Chevrolet brand and our newest cars and trucks.”
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