Watch Out Publishers: Here Comes LinkedIn, With Original Content


Publishers, there’s a new sheriff in town. Yesterday, LinkedIn was a social network. Today, it is a powerhouse publishing brand. And with the kind of scale and audience targeting that it’s built, it will be an advertising juggernaut that can’t be stopped.

This past year LinkedIn rolled out a game-changing feature, the Influencer program, which has made it a go-to site that offers far more than just the world’s largest virtual Rolodex.

Continue reading at AdAge.com

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