Hasta La Creative!

T-Mobile’s rebranding as the “Un-carrier” appears to be working, at least according to research from YouGov. The brand perception firm found that for the first time since it began tracking the data a year ago, smartphone users are more likely to switch to T-Mobile than Verizon.

Likewise, T-Mobile’s brand perception — as measured by YouGov’s BrandIndex Buzz score — has twice surpassed that of Verizon in the past four months as Verizon weathered revelations that it provided customer metadata to the National Security Agency (NSA).

YouGov determines Buzz scores by asking adult respondents: “If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

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