Another Trend Online Publishers Need to Worry About
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Last week, the skies opened and online publishers got some great news: according to eMarketer, U.S. adults are poised to spend more time consuming media on their digital devices than their TVs. This, of course, is the moment they’ve been waiting years for. And while ad dollars don’t follow “time spent” in a linear way, the stat gives online some bragging rights and at least another bullet point for the deck when pitching for TV’s $70 billion pot.
But not so fast.
As the Atlantic points out, and elegantly charted, the growth here is happening on mobile devices, a medium that digital publishers have yet to figure out. While media consumption on desktop is expected to fall by the end of 2013, mobile is expected to grow fast enough to push the entire digital category ahead of television. That’s hardly good news for digital publishers, who have still not come close to matching the time spent on mobile with a proportional amount of ad revenue.
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