Aug
07
How YuMe Feels About AOL Raining on Its IPO Day (Not Too Bad)
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Today was supposed to belong to YuMe. The video advertising company made its Wall Street debut Wednesday morning, but a couple hours before its CEO Jayant Kadambi rang the opening bell on the New York Stock Exchange, AOL announced that it had acquired video ad exchange Adap.tv for $405 million.
In an interview Wednesday morning, YuMe’s SVP-marketing Ed Haslam — charged with stewarding the company’s brand through the good and bad — dismissed the notion that AOL had rained on his company’s parade.
“I think it validates the market….AOL spending that kind of capital on a peer of ours only validates the interest. It’s yet more scrutiny by yet more people on different companies’ approaches,” Mr. Haslam said.
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