Aug
07
Why Aren’t Brands Making More Apps for the Hispanic Market?
Posted in: Uncategorized
Hispanics are the demographic most engaged with mobile devices, yet far too many feel that brands aren’t doing enough to make their apps accessible to Spanish speakers.
In a recent survey that our agency commissioned by the research agency YouGov, 45% of fluent Spanish speakers aged 18-34 said they felt this way. Among all the 500 Hispanics polled, nearly one out of four (22%) said that they would be much more interested in learning about a brand and its offerings if that brand offered an app in Spanish.
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