Hasta La Creative!

For Asus, the future is built on touch.

Along with its own product lines, it makes the popular Google Nexus 7 tablet, which recently unveiled a second version. But while Asus’ shift is not surprising considering the projected upward spike of tablet sales vs. the horizontal track predicted for traditional PCs, it is a reinvention for the Taiwanese computer maker.

In 2007, Asus first achieved mainstream recognition in the U.S. for creating the netbook category. Back then Asus’ Eee PC netbook stormed the computer market, capturing the attention of consumers looking for smaller and lighter notebooks. The company sold 4 million devices in less than a year, and the netbook began to eat into laptop market share, at its zenith garnering about 20% of the PC market.

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