Aug
06
Siemens Hires WPP’s Mediacom as Global Media Agency
Posted in: UncategorizedWPP’s Mediacom has won the Siemens AG global media business following a competitive pitch.
The Munich, Germany-based company specializes in energy, technology and healthcare. It spent about $46 million on U.S. measured media in 2012.
Omnicom’s PHD won the global business in 2008. Publicis Groupe’s Zenith had also supported the business in at least one international market. The two parent companies recently announced plans to merge, but the mega-merger news likely had no impact on Siemens’ agency change.
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