CBS Ratings Steady So Far in Blackout but ‘Under the Dome’ Looms Tonight
Posted in: UncategorizedCBS saw minimal ratings impact over the weekend after Time Warner Cable pulled its signal in New York, Los Angeles and Dallas, the broadcaster said Monday in the latest bit of posturing between the companies.
The network’s Sunday night ratings were on par with the night a week earlier in the all-important 18-to-49 demo, according to CBS. The first three nights of the blackout, which began on Friday, undermined ratings as a whole by 1%, CBS estimated.
“Because of CBS’s strong ratings growth this summer, the net effect of the blackout will not present an overall ratings hardship,” CBS said in a statement. “In addition, August is traditionally one of the lowest months of the year for ratings and advertising revenue, making the overall financial impact of the blackout negligible.”
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