Hasta La Creative!

It used to be that Madison Avenue, the Chicago Loop and Hollywood were the familiar haunts for clients. But these days, they’re willing to explore less obvious places — like, say, Nebraska — to find the best partners to serve their marketing needs.

Unlike the “Mad Men” era, it doesn’t matter where you’re located, it just matters that you’re smarter and faster — and a dose of respect for clients doesn’t hurt either. As Omaha-based Bailey Lauerman, a 74-person shop that’s in the midst of a transition from a solid regional player to a forward-thinking national one likes to put it: “Our ideas are bigger than our egos.”

That’s just one of the reasons why Ad Age named the agency its 2013 Small Agency of the Year. This year’s honor builds upon the shop’s win last year as Midwest Agency of the Year. “Our clients appreciate the fact that we aim to be the best listeners in the room,” said Bailey Lauerman Chairman-Chief Creative Officer Carter Weitz. “It’s what’s led to our success and theirs.”

Continue reading at AdAge.com