Vip mobile: Eco Bus Stations
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Background: Eco awareness in Serbia is very low. Belgrade, the capital, is a polluted city. There are many neglected buildings, dirty and with little or no greenery. People forgot how beautiful our city could look like.
Idea: As a part of the Vip Ecomotivation movement, we transformed bus stations in front of grey, messy buildings into beautiful facades, demonstrating how the building behind should really look like.
Advertising Agency: Leo Burnett, Belgrade, Serbia
Creative Director: Anja Radulovi?
Art Directors: Miloš Milovanovi?, Mirjana Popovi?, Selena ?ur?i?, Rade Šaptovi?
Copywriters: Predrag Simi?, ?or?e Jankovi?
Photographer: Siniša Grahovac
Account team: Na?a Dimitrijevi?, Nataša Radi?evi?, Olga Stevanovi?, Slavko Kneževi?
Published: August 2013
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