Why Vogue Chose Ovation TV for Its Reality Series With Anna Wintour
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When Vogue Editor Anna Wintour shows up this December in “The Fashion Fund,” she won’t appear on a high-profile network such as Bravo or A&E, but on the lesser-known art channel Ovation TV — a station that Time Warner Cable dropped earlier this year.
In “The Fashion Fund,” Ms. Wintour is one of several fashion bigwigs who select the 2013 CFDA/Vogue Fashion Fund. The competition, now in its 10th year, pits 10 emerging designers against one another as they vie for a $300,000 grant. An earlier iteration of “The Fashion Fund,” which offers a behind the scenes look at the competition, ran on Hulu.com and Vogue.com in 2012.
When the six-episode show moves to traditional TV, it will be on a network that appears in roughly 50 million homes nationwide, about half as many that receive Bravo and A&E. But the Conde Nast title selected Ovation in part because the network would celebrate fashion as an art form.
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