Hasta La Creative!

Reckitt Benckiser has launched a review of its $1.8 billion global media account, the company said in a statement, less than three months after Unilever veteran Richard Davies was named director of global media.

The move comes four years after the company’s last global media review, which tapped Publicis Groupe’s Zenith and Havas Media Group after a pitch that also included participants from WPP and Omnicom. RB expects the process to be completed by year end and take effect Jan. 1. Zenith handles RB media in the U.S. The review doesn’t affect creative assignments, led by Havas globally.

RB’s review is likely to be particularly closely watched as it’s the first to come after Publicis, whose Zenith unit holds a big chunk of the account, announced plans to merge with Omnicom earlier this week.

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