Is Snoop the Top Dogg of All Pitchmen?
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Rap star and actor Calvin Cordozar Broadus Jr. has reincarnated himself several times over, first as Snoop Doggy Dog, then Snoop Dog and now, Snoop Lion. Along the way, he’s also reinvigorated his name with a steady string of brand alliances.
The latest is a bizarre tie-up with shopping site Overstock.com, now home to an online boutique called the Snoopermarket, which pimps favorite products of not just Snoop, but his family too. Among them: Orly’s “Grand Dame” French Manicure Natural Look Nail Lacquer, a Hemp Lion of Judah Messenger Bag, a Slick Rick CD, pink heart-shaped diamond earrings and an oversized canvas featuring a photo of a lion’s head. Unsurprisingly, he’s also included as part of his picks gear from Adidas, another brand Snoop has long been affiliated with.
Given he’s not shy about his penchant for marijuana toking, it’s surprising how many companies — even typically conservative packaged goods marketers like Nestle and Wrigley — are eager to have Snoop represent their brands. Here, a dozen examples showing his diverse marketing spread.
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