Film Craft Grand Prix Goes to Channel 4’s ‘Meet the Superhumans’
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“Meet the Superhumans,” a spot created by the in-house creative agency of U.K. broadcaster Channel 4 4creative to support its coverage of the Paralympics, took home the Film Craft Grand Prix at the Cannes Lions International Festival of Creativity. The spot was a quiet favorite among industry pros going into the festival and also earned a Gold Lion in the film category.
The jury: Director Joe Pytka, the jury president, who many in the industry see as the godfather of commercials, presided over a nine-person jury of agency and production professionals, from nine countries, including directors Nicolas Perez Veiga of Primo, Argentina, Sebastian Strasser of Radical Media/Stink and Wanda and Abhinay Deo of Ramish Deo Production, India and Wieden & Kennedy Amsterdam exec producer Elyssa Singstock. Mr. Pytka also led the funniest press conference at this year’s Cannes Lions International Festival of Creativity, peppering the discussion with standup-quality cracks. “We just went through a week of torture,” he quipped about the judging process. “If anyone has seen the movie ‘The Prophet,’ you would understand, except we weren’t allowed to get out of this place at all.”
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