Hasta La Creative!

In addition to all the questions it’s raised about privacy expectations and government overreach, recent revelations about the National Security Administration’s Prism surveillance program has thrust another debate into the spotlight: How much data should marketers and media companies be able to collect and store?

After all, much of the information the NSA has been sifting through to prevent terrorism exists solely because the Verizons and Googles of the world harvest it.

For years, privacy advocates have argued that one danger of the data collected and stored by digital-media and communication giants is that the government could tap into it — a Big Brothery-sounding concern that, to many in marketing, felt a bit more conspiracy theory than potential reality.

Continue reading at AdAge.com