Jun 18

Groupon Pivots Amid Management Upheaval, Lagging Stock Price

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Beleaguered yet carefree site hopes to move from an email-based daily deals platform to a searchable deals database ideal for desktop, mobile browsing

Every job has its upsides and downsides, but Groupon CMO Rich Williams has dealt with some serious extremes overseeing the online-deals site’s brand.

While the company has maintained a strong image with customers, it’s done so amid a run of negative press, which included a disastrous Super Bowl ad in 2011, floundering financial performance, the ouster of its founder-CEO Andrew Mason and the rocky relationship with its most important business partners, the small businesses offering its deals.

Continue reading at AdAge.com

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