Jun
04
Dollar Shave Club Bets on a Stealth Craze: Butt Wipes for Men
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Dollar Shave Club, the venture-financed subscription service that burst on the scene last year with a viral video to challenge the likes of Procter & Gamble Co., is looking to do the same thing this year with wet toilet paper for men.
Seriously. One Wipe Charlies get their official launch June 4 with a video for a product many men use even if they don’t talk about it as much as razors. The video is produced by the same team as last year’s razor video and written by Mr. Dubin.
“Our goal is to own the bathroom and to be the easiest place for guys to get the things they use every day,” said Dollar Shave Club CEO Michael Dubin.
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