Moto X Launch Puts Google and Samsung Directly at Odds
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Motorola Mobility CEO Dennis Woodside announced Wednesday the company would release the Moto X this summer, its first smartphone developed under Google. The move is sure to escalate the ongoing tussle for smartphone and mobile operating system market share between Google, which bought Motorola in 2011, and Samsung.
Google's domination of the mobile ad business — it will receive more than half of all U.S. mobile ad revenue this year, according to eMarketer — is dependent upon Samsung's lion share of the U.S. smartphone market (45.9% in 2013 per eMarketer). Samsung is similarly dependent upon Google's Android mobile operating system to power its phones.
Despite that mutually beneficial relationship, the two companies have been making a series of moves to prepare for a break in their partnership. Late last year, Google poached Samsung marketer Brian Wallace to head up marketing for Motorola Mobility. Samsung, for its part, teamed up with Intel, Sprint and Huawei, among others, in September 2011 to develop an open-source mobile operating system called Tizen.
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