McDonald’s CEO: ‘The Way You Describe Us Is Not Who We Are’
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McDonald’s CEO Don Thompson delivered a pointed retort to critics at the chain’s annual shareholders meeting Thursday morning: “The way you describe us is not who we are.”
Mr. Thompson was responding to critics who say the chain markets unfairly to kids and exploits children of color in its marketing. Corporate Accountability International, a consumer advocacy group that routinely criticizes McDonald’s for marketing to kids, was on hand at the meeting to confront the company about its marketing and issue a proposal. Like last year, CAI brought a proposal up for vote that would call on the company to issue a report assessing the chain’s impact on public health. And like last year, it was struck down, this time with 6.3% of shareholders voting for the proposal.
After Mr. Thompson was asked by a CAI representative when the company will stop targeting kids and undermining childrens’ health, he said: “The way you describe us is not who we are.”
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