May
23
Can a Small Agency Win Big Accounts Without a Partner?
Posted in: Uncategorized
Anthony Del Monte
A recent episode of "Mad Men" highlighted something all of us in the agency world already knew to be true — small agencies are often brought to the pitch table by large clients because of their outstanding creative prowess, but are rarely awarded the account. The big-client relationships go instead to the larger agencies because of their perceived ability to marshal resources (read: manpower), when there's a need for multiple services.
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