May
22
Equifax Selects 360i as its Lead Agency
Posted in: Uncategorized
Credit reporting company Equifax has named Dentsu’s 360i its lead agency as it reevaluates its approach to data and analytics.
The shift comes after Equifax selected Publicis Groupe’s Digitas as its lead agency in August 2011. 360i will focus on direct-to-consumer integrated marketing efforts for the brand’s credit and identity protection services.
Said Digitas in a statement: “We have mutually agreed to part ways after two years of partnership. We have high hopes that success will continue to follow both companies and we wish each other the very best.”
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