Hasta La Creative!

Poptent, a company that collects and crowdsources video and creative content for brands, has named Nick Pahade its CEO.

The move comes as the company wants to strike more content deals with brands and the shops that work for them.

“I want to get the company to the next level,” said Mr. Pahade, who most recently served as North American CEO of Interpublic Group of Cos.’ media agency, Initiative. “There’s an opportunity to work with marketers and a variety of different agencies, and potentially with publishers and actionable producers. There are a lot of legs to this business.”

Continue reading at AdAge.com