Is a Yahoo-Owned Tumblr More Attractive to Brands?


This story has been updated.

Like a host of other brands, Yahoo has a millennial problem, and its acquisition of Tumblr could be a step toward fixing it. But will new ownership help Tumblr with one of its biggest problems — drawing major advertisers?

All Things D on Sunday morning reported that the Yahoo board unanimously approved the deal to buy Tumblr for $1.1 billion.

Continue reading at AdAge.com

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