May
17
What Do We Say When ‘Digital’ Has Lost All Meaning?
Posted in: Uncategorized
I am the CEO of a digital agency. I also chair the board of an association of digital agencies. My problem is I don’t know how to tell people what I do.
It’s not that I don’t know what I do. I just don’t know how to describe it in terms that people will understand. The problem is that the word “digital” has become obsolete. Every time I hear it or use it I cringe.
What isn’t digital these days? TV is digital, you can’t even get the old kind anymore, whatever that was. Photography is digital. The old days of film are so gone, but do you see Canon trumpeting their digital cameras? Digital vs. what? So here we are, professional marketers, and we are using a word to describe what we do that has no real meaning anymore.
Post a Comment