May
16
Two Omnicom Agencies Hit Hard By Layoffs
Posted in: Uncategorized
Two prominent agencies that are part of Omnicom Group — BBDO and Goodby Silverstein & Partners — were forced to make sizable staff cuts Thursday due to client losses.
BBDO’s cuts were linked to the agency’s recent loss of one of its biggest U.S. accounts, Procter & Gamble’s Gillette just weeks ago. After a seven-month review, the business was awarded to WPP’s Grey, a major blow give BBDO’s relationship with the brand spanned nearly 80 years.
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