Hasta La Creative!

Maybe someone just needs to give Don Draper an Oreo.

As we saw on the 90-second spot that ran about three-quarters through last night’s episode of “Mad Men,” the cream-filled cookie can tame a vampire, a shark or a big bad wolf. So why not an aging, alcoholic, philandering, sad-sack ad executive determined to destroy everything in his path? And how else to explain a truly bizarre media buy that put this upbeat ad in the middle of the most somber hour of TV around, if not as a potential salve to whatever ails our less and less likable hero?

Don doesn’t drink blood — at least not yet — but last night was an object lesson in how the 1968 version of Don Draper wields power in the office and out. It’s not a pretty sight. What was once slick and attractive is now boorish and bleak, whether he’s dealing with his lover or his new business partner.

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