May
13
Where Will the TV Buyers Spend Their $9.2 Billion?
Posted in: Uncategorized
The TV-upfront chess game is about to begin. With about $9.2 billion in broadcast-advertising commitments on the line, here’s how the top six are positioned.
ABC
ABC wants to own its hits, and has ordered 24 pilots, 17 of which are from ABC Studios. It’s poised to end the season in last place in the 18-to-49 demo as shows like NBC’s “The Voice” steal viewers. “Dancing With the Stars” has fallen at a faster pace than Fox’s “American Idol,” and most of its new showslike “Zero Hour,” “Red Widow” and “666 Park Avenue”have been flops.
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