May
13
Domund: Cold, Hunger
Posted in: UncategorizedHunger, disease and cold are not the worst human problems. The worst one is indifference. We decided to fight it by showing how ugly and stupid is to be indifferent, contrasting it with the reality of thousands of Peruvians in extreme poverty.
Advertising Agency: McCann, Lima, Peru
General Creative Director: Mauricio Fernandez-Maldonado
General Creative Director: Nicolás Romanó
Head of Art: Giovanni Macco
Art Director: Luis Beltrán
Copywriter: Mauricio Fernandez-Maldonado
Producer: Jacky Salhuana
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