Hearst’s New Digital Chief on E-Commerce and the ‘Natural Evolution’ to Native Ads
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Hearst Magazines named Troy Young to the new post of president at Hearst Magazines Digital Media this week, citing two decades of experience in the digital world. He is the former president of Say Media, a website publisher with properties including xoJane and ReadWrite, as well as the former chief experience officer of the Omnicom digital agency Organic.
But before those digital jobs, Mr. Young worked in old media, at a now-defunct weekly called the Montreal Mirror. During his tenure at the paper, Mr. Young created a system for the paper’s content that let readers to log in and, using a shared desktop, create discussions on stories. This was 1992. “It was our own little hipster AOL,” he said.
“It was my discovery of digital,” he added, “and it changed my life.”
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