Hasta La Creative!

Dyson, the maker of high-end vacuums and other appliances, has consolidated global media-buying and planning duties with WPP’s Mindshare.

According to executives familiar with the matter, the total global media budget for the account exceeds $100 million. Kantar Media figures show that in 2012, Dyson spent about $67 million on U.S. measured media.

Until now, Dyson had worked with media shops from different holding companies around the world. Incumbents such as Interpublic’s UM (U.S.), Omnicom’s PHD (UK) and WPP’s Mindshare (Europe) competed in the late stages of the review. Aegis’ Carat also participated in the process. The marketer and agencies either declined to comment or could not be reached by press time.

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