May
08
Nissan Promotes Self-Healing Paint with Self-Healing iPad Ad
Posted in: Uncategorized
TBWA/G1 Paris promotes Nissan’s “self-healing paint,” a technology pioneered by the automotive brand that makes the car essentially scratch-proof, with this inventive iPad ad that appeared in The Economist.
The ad uses the natural side-swiping motion of tablet users to make its point. When it appears amidst the pages of the magazine, swipes create “scratches” on the body of the car, which then heal themselves.
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