May
08
AOL’s Ad Business Returns to Growth and Losses Narrow at Media Brands
Posted in: Uncategorized
AOL turned in a solid first quarter with advertising revenue up across all segments, the first time that’s happened in five years.
The company’s media business, however, is still losing money, and the company is still milking its declining dial-up business to invest in its content brands like The Huffington Post, Patch and TechCrunch.
Advertising, overall, was a bright spot. Global display, including AOL’s brand advertising business, was up 8% to just over $140 million. Global search was up 9% to $98 million. AOL’s network business, which includes automated ad trading and placing ads on third-party sites, grew 10% to nearly $121 million in the quarter.
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