Audi Taps Brooklyn-based Huge to Handle Social Media Efforts
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Audi has selected Huge to handle social media following a pitch.
“Huge demonstrated outstanding creativity, strategic thinking, technical expertise, integrated capabilities and a solid understanding of our mission,” said Drew Elliott, a social media specialist at Audi of America. He noted the agency will be responsible for supporting the Volkswagen -owned luxury auto brand’s long-term goal to “connect consumers in bold new ways and break through the traditional approach to social media platforms.”
For the day-to-day scope of work, the Interpublic Group of Cos.-owned agency will focus on improving the brand’s community network, content generation and internal processes, he added. The shop will support all of the brand’s social media platforms, including Facebook, Twitter, Instagram and YouTube.
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