May
07
How Mobile Game Candy Crush Saga Became a TV Advertiser
Posted in: Uncategorized
There’s no escaping it. Even if you’re not one of the millions hooked on Candy Crush Saga, you likely haven’t been able to escape the game’s addicts expressing frustration — or begging for extra lives — on Facebook and Twitter.
And now it’s on TV.
According to analysts, the recent ad campaign makes Sweden-based King the first mobile-game developer to run a solo effort in the U.S. to promote one of its games.
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