Samsung’s New Galaxy S4 Ad Strategy Is Same as the Old Strategy: Hammer Apple
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Samsung’s is not finished comparing the Galaxy with Apple’s iPhone.
As the the debut ad for Samsung’s latest smartphone, the Galaxy S4, shows, the company is still acting like a challenger brand when it comes to its competition with Apple for the high-end smartphone market.
The ad — first shown last Thursday during an episode of “Conan” — depicts various grad party attendees using S4s much to iPhone owners’ amazement. When a young woman uses the S4’s near field communication (NFC) feature to share photos with a friend, for instance, an older woman next to her attempts to do the same with her iPhone. The younger woman quickly points out that iPhones lack the touch-sharing functionality, which causes the older woman’s husband to remark, “Some smartphones are smarter than other smartphones.”
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