May
06
Marabou milk chocolate: The chocolate bar with 6,000 excuses
Posted in: Uncategorized
How do you earn 2.3 mill free media impressions, generate more than 20,000 stories online and boost your chocolate sales with 24%? Rename your chocolate bar after all The Good, The Bad and The Really Far Out excuses consumers use to justify buying and sharing chocolate. Watch the case study here: http://youtu.be/njBtGpWh0oY
Advertising Agency: Ogilvy, Copenhagen, Denmark
Creative Director / Copywriter: Jakob Staalby
Art Director: Camilla Ploug
Graphic Designer: Michael Lauritsen
Published: January 2013
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