Conde Nast Intros 30 Web Series, Promises to Pay to Promote Them
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There are old media companies doing digital upfronts like CBS Interactive, NBC Digital and Univision. Then there’s old media that that still trades mostly in dead trees.
Conde Nast, the publisher of high-gloss magazines from Vogue to GQ, joined the NewFront fray for the first time Wednesday with a presentation in New York on Wednesday, showing clips from a voluminous planned lineup of 30 new shows. Conde showed excerpts from Wired’s “Angry Nerd,” Glamour’s “Single Life” and a serious GQ documentary, “Casualties of the Gridiron,” about the injuries plaguing former NFL players.
The NewFronts are a series of pitches by digital publishers seeking TV ad budgets partly by imitating TV’s long-running upfronts. And Conde Nast Entertainment chief Dawn Ostroff is no stranger to the upfronts, having done them for years as president of The CW. She said she joined Conde Nast Entertainment, the unit charged with turning the company’s magazine brands into video and film properties, for two reasons. First, she saw The CW’s young audience migrating to the web. Second, today’s web video looks a lot like basic cable did 20 years ago.
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