May
01
A-B InBev’s Latest Music Move Includes a Concert in Every State
Posted in: Uncategorized
Anheuser-Busch InBev is about to crank up some more music marketing.
The brewer, which has put major resources behind “Budweiser Made in America” Labor Day Music festival festival, is rolling out a program called “Bud Light Music First” that will culminate Aug. 1 with one concert in all 50 states.
The event, called “50/50/1,” will be staged everywhere from Anchorage, Alaska to Albuquerque, N.M. and feature acts including Kendrick Lamar, Sublime with Rome, Alex Clare and the Flaming Lips. Bud Light will promote the event on MySpace, which will host a hub for the program in which fans can get concert updates, listen to featured artists and download a special app that can be used to win prizes, including concert tickets.
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