Hasta La Creative!

Mobile check-ins have a problem: they require an action by the user. But what if a mobile app checked shoppers into locations automatically in exchange for deals or coupons?

That’s the premise behind mobile app company Placed, which captures data on the physical locations of people hundreds of times each day, using that information to help brands understand their own consumers and how they interact with the competition.

Unlike some technologies that track people by surreptitiously gathering device IDs, Placed is relatively forthcoming in its explanation to users that it collects and stores their location data in exchange for gift cards and other prizes.

Continue reading at AdAge.com