Apr
26
Apple’s Advertising on the Upswing Again With New iPhone5 Spot
Posted in: Uncategorized
Apple’s new 60-second TV commercial for the iPhone 5 is a return to form, the sort of spot that Steve Jobs would have loved.
The commercial focuses on the iPhone’s camera and how it’s used to document lives, with users taking pictures with friends, snapping food at restaurants, and recording vacations. It’s more touching than recent spots, though it closes with a bold claim, stating: “Every day, more photos are taken with the iPhone than any other camera.” (Not any other smartphone, but any other camera.)
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