Hasta La Creative!

The New York Times plans to introduce new subscription products at lower prices later this year, the company said today.

New offerings in development include a lower-priced paid product providing The Times’s “most important and interesting stories”; lower-cost packages focused around subjects such as politics, technology, opinion, the arts and food; and a more expensive product that would include “extras” such as access to Times events.

Earlier this week The Times said it is exempting its online videos from its pay wall, suggesting that they aren’t driving enough subscriptions or attracting enough views under the current system.

Continue reading at AdAge.com