Apr
24
NBC Universal Adds 24/7 Game Show and More Digital-Enhanced Programming
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NBC Universal has announced a lengthy list of multi-screen initiatives ahead of its digital upfront presentation on Wednesday night.
The centerpiece is “The Million Second Quiz,” NBC’s new live competition series. The show is being marketed as the first fully convergent TV experience, where viewers will be able to watch a 24/7 live stream and play along at home in real time. Contestants first compete online before being selected to appear on air.
The show will air in prime-time, live, from a gigantic hourglass structure in the middle of New York City, which will also serve as the living quarters for the four on-air players.
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